Terilyn Reber has been in market research for over 32 years as either an end user or global full service provider with a heavy focus on fieldwork quality control and standard establishment. Armed with the gold standards learned while at Procter & Gamble and ACNielsen BASES, a majority of her career has been to research and understand the true field work capabilities and practices of fieldwork suppliers around the world. She has been “in field” in over 42 countries; observing and gaining an understanding of the cultural norms and standards used in global data collection and how they parlay into the needs and expectations of the Client.
After meeting with virtually hundreds of research providers, from those at the account manager/client service level to field interviewers, Terilyn has developed a unique skill set that allows her to effectively gauge the true abilities of field work providers. This same experience also brings the ability to guide and mentor the “new to international research” Clients through the intricacies and differences of global research, as well as provide Clients with astute, high-quality providers of research across a wide scope of countries and cultures.
One Planet One Call recognizes that it is not the experience of most end users and full service providers that one supplier can truly understand, thus effectively manage, research in countries that are geographically, and more importantly, culturally distant from their own. Thus membership to One Planet One Call was based on an invitation-only premise to the crème de la crème of data collectors that over many years have proven their ability to provide excellent research and exceptional client service within their region.
Each is historically and highly successful across a wide range of research projects and Client types. And all practice standardized policies and procedures that ensure One Planet One Call provides our Clients with what they ultimately desire; consistency and excellence in global data collection.
The premier researchers that make up One Planet One Call have a physical, direct management presence in the countries of high Client interest commonly referred to as G7 and BRIC. We have offices in other key countries as well.
In addition to our on the ground representation in G7/BRIC/other countries, each member was purposefully chosen because of their successful and efficient development of relationships with data collection providers throughout their entire region.
This strategy positions One Planet One Call to provide astute representatives of each region, either at “ground zero” or very, very near to it culturally and geographically while providing the consistency that is at our core.
