For centuries, many of the best ideas have resulted from the exploration of foreign lands and cultures. In fact, the definition of Exploration is the act of searching or traveling a terrain for the purpose of discovery of resources or information.
One Planet’s Immersions tours expose attendees to the local culture, consumer habits and practices, local hot products and ideas, marketing channels and business acumen in a tour where traditional market research is only a part of the experience.
The tours give you a chance to talk informally and directly to consumers, visit their homes to see how they live, where they shop and what impacts their daily life. It gives you a chance while enjoying the local fare at a top notch restaurant, to sit across the table from a local business person and exchange your “a day in my business life” experiences. The tours give you the chance to confirm or combat your preconceived notions of the country and of course there are the options to add in local tourist site visits to ensure the tour is not all work.
Tour Arrangements, included in tour cost.
- Organization of research, home and retail channel visits, Tourist Destinations and VIP dinners
- English speaking guides and simultaneous translators (One Planet Executive and local expert)
- Assistance with obtaining a visas if necessary
- Coordination of participant’s air travel (via your travel department or our agent)
- Hotel recommendations/reservations
- Ground transportation (to/from airport and tour particulars)
- Defined Tourist Destinations admission charges
|Single Country Tours (8 Day Tours)
||Combination Tours (12-16 Day Tour)
Custom Combination Tours
Tour Particulars Example:
China Market Immersion Tour
DAY 1 Sunday- Beijing Saturday departure with Sunday afternoon arrival in Beijing from most US gateway cities. Welcome dinner and short presentation at hotel by WIF executives on things to come Scheduled and Optional Relaxing traditional Chinese reflexology massage then off to bed.
DAY 2 Monday- Beijing Breakfast at local venue in Beijing while participating in a highly interactive 2 hour consumer focus group discussion covering their views on cultures and products from other parts of the world, hear about their own national products, consumer needs and desires, followed by a 3 hour city tour to see various market channels from big box internationals to mom and pop kiosks. Tour the Forbidden Palace, Summer Palace or The Thirteen Tombs
DAY 3 Tuesday- Beijing Visits to Chinese households representing Tier One City classes of upper, middle and lower income respondents. Each is an hour long interactive ethnography with consumers in their home Traditional Chinese VIP dinner with local business owner(s).
DAY 4 Wednesday – Beijing to Wuhan Morning flight from Beijing to Tier 2 city of Wuhan Lunch at a local qualitative venue in Wuhan while participating in a highly interactive 2 hour consumer focus group 2 hour city tour focusing on various market channels Tour Yellow Crane Tower
DAY 5 Thursday – Wuhan to Mianyang Visits to Wuhan households representing Tier 3 City classes of upper, middle and lower income respondents. Late afternoon flight to Chengdu and hour drive to Tier 3 city of Mianyang Traditional Chinese VIP dinner with local business owner(s)
DAY 6 Friday – Mianyang Visits to Chinese households representing Tier 3 City classes of upper, middle and lower income respondents. 2 hour city tour focusing on various market channels Tour of Sichuan Province antiquities Drive to Chengdu for morning flight
DAY 7 Saturday – Mianyang to Beijing Morning flight to Beijing Tour of Great Wall. (optional) Traditional Chinese Peking Duck dinner at hotel with “What Will You Do With What You Learned” discussion.
DAY 8 Sunday – Return to USA